BUS E65 01
January 31, 2013 - May 16, 2013
6 p.m - 9 p.m
Get Inside the Music Industry
Click Here for Virtual Information Session!
MUSIC BUSINESS PROGRAM
MUSIC BUSINESS PROGRAM The Triton College School of Continuing Education offers classes providing students with an insider look at the music industry.
If you are an aspiring artist, business entrepreneur, music producer, promoter, label owner and you have the desire to learn the ropes to this very prosperous industry, this is the program for you!
The 45-hour Music Business Industry Overview and Advanced certificate (BUS E65) is where to start. This course provides you with a look at the many different facets of the industry and will lead you in the direction to start conquering your dreams.
- Industry Landscape
- Setting Up Your Business
- Team Building
- Artist Development
Music Business Overview / Advanced
BUS E65 001
The overview portion will position you to continue to the advanced level course covering specific areas within the industry. You will gain “in-depth” knowledge and work on real life projects reflective of your career and goals. Networking within the industry will also be part of this ongoing course.
In the Advanced portion of class, students learn about the different careers and issues involved with being in the music industry. The class delves further into the industry and challenges the students to develop real actionable plans regarding their own product and ideas so they can end the session with tangible results that can help them navigate within the industry.
Student objectives for the Music Business Overview / Advanced Class:
Students who successfully complete the Music Business Overview and Advanced course will be awarded the Certificate in Music Business by the Triton College School of Continuing Education.Certificate FAQI have already taken business classes. Why should I take this Music Business Program? The business of the music industry is quite separate from business in general. Your previous classes will benefit you as you learn more specifically what skills are needed to fully develop yourself and be in a better position for success. I don't play an instrument but I love music and I am fascinated by the music business. Is this a good fit for me? If you are fascinated already, imagine how inspired you will be after learning key strategies and tips on how to truly navigate within the industry. You may find a niche for yourself that you never considered before as with management or promotions. Will I be guaranteed an internship and/or job placement upon completion? There is no internship component for this course.I am a singer/songwriter or solo artist. Is this Music Business Program right for me? The Music Business Program will absolutely give you the information you need to become independent and therefore be a better representative of your own talents. What materials are needed or used for class? You will be given handouts and sample documents pertaining to the areas of study. No books need to be purchased. I am more into production. How can this Music Business Program help me? The initial Music Business Program will help you better perfect your presence as a producer in the market. Tips for setting up a home studio plus ideas on making brochures and defining rates are just part of what you will learn. I am not sure what direction I want to take in the music industry. How will the Music Business Program help me find my career path? The main objective of the Music Business Program is to offer you an understanding of the many different career choices you do have in the industry. The class is structured to help you find the best match for your talents and passions, and helps cultivate the skills that you need to pursue your current and/or new goals. Is this Music Business Program graded? No, as it is part of Continuing Education. However class projects will be assessed for certificate issuance. What do I need to bring to class? Be prepared to take a lot of notes. You will be receiving various handouts and will want to have a way to keep them organized and have them with you during the term. Laptops are allowed if kept muted. Anything you have related to where you are at in terms of yourself as an “entity” is welcome to be shared, ie: business cards, demo, marketing plans, business contracts, etc. What if I know someone who might want to take the class?The instructor allows for one-hour visits for anyone considering registering. Visits have to be scheduled by the instructor and designated start and end times will be strictly enforced. About the instructor:Jacquelyn Weiner-O’Shea was with Music Industry Workshop as the lead instructor for their Music Business Program. In that position she was the primary instructor and assisted the owner with the development of the curriculum and materials.She has also been a guest Instructor at Columbia College and was a contracted partner with the online industry service Neon Muse. She has spent over two decades involved with artist and show management within Entertainment Management Group’s Chicago office, which is family-owned.As co-founder and CEO at LIBERTE’ music, Jacqui directed the day-to-day operations and management of the record label. The company was very instrumental in helping street musicians maintain their street permits after they produced and released ‘Streetsoundz Chicago’ the first ever compilation of Chicago city street musicians.The presence and work of the label has been recognized, with appreciation, by Mayor Daley and generated interest with Def Jam, J Records, Zephyr Media, Jeff McClusky & Associates (JMA), Island Recorders, Koch Distribution, ATB promotions and other multimedia and industry resources.Jacqui brings over 23 years of executive management experience with her, currently as executive secretary with The RTI Group in Lincolnwood and having been director of Administration of Dolphin Airlines (co-shared with Carnival), executive administrator of Future Trak International, and director of Sales & Marketing of Turbine Components, Europe.This mix of executive business savvy and industry networking allows her to maintain close relationships with many executives and personnel within the industry.For more information call (708) 456-0300, Ext. 3500.
- Networking within the music industry to obtain information that will help them create their own marketing plans.
- Practice “gorilla marketing” techniques.
- Develop a business plan.
- Project the expenses and possible realistic income a record release may generate over the next year to three years. < /li>
- Dissect the main contracts they might encounter in the music industry.
- Gain a real understanding of their music marketplace, their competitors and the geographical areas they need to cover
- How to navigate within the industry.
- Discover existing distribution channels that might be available to them.
- Learn about music trends in their chosen music markets by becoming familiar with music industry magazines, online music industry newsletters, blogs and podcasts that are available to them.
- Maximize Internet opportunities to promote and sell their product.