ONL E80 Marketing Your Business on the Internet ONLINE

Find out how to market your business on the Internet from an e-commerce expert, even if you have little or no money to spend. In this practical, hands-on course, you’ll learn little-understood secrets about the types of businesses that thrive on the Web. Then, you’ll discover proven methods that will help you establish an Internet presence and build an online brand identity. You’ll even learn several low-cost promotion strategies that you can use to drive visitors to your site, and you’ll find out how a media kit can help you earn extra revenue by selling advertising space on your site. Throughout the course, you’ll learn to think strategically about marketing your Web site, products, and services using Internet technologies. You’ll know how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you’ll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business. Internet access, e-mail, and Internet Explorer, Netscape or Firefox Web browser are required to enroll in this course.  

Prerequisites