BUS 127◊ Principles of Marketing

Explores the fundamentals of the marketing concept, including product, place, promotion and pricing. Topics covered include the impact of market research, technology, globalization and the role of business and society. Students also will address the role ethics plays in the everyday operations of marketing. (formerly MKT 125)

Credit Hours: 3.0
Lecture Hours: 3.0
Prerequisites


Course offerings

Sections of BUS127 at Term: Spring 2013 (136)

 
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BUS127001PRIN MARKETING JAJKO, ANN01/23/1305/17/13 
12 Open Seats 08:00 AM08:50 AMMWF F 208 Book Info
BUS127002PRIN MARKETING ZACHARIAH,01/28/1305/13/13 
4 Open Seats 07:00 PM09:50 PMM R 207 Book Info
BUS127003PRIN MARKETING JAJKO, ANN01/23/1305/17/13 
6 Open Seats 09:00 AM09:50 AMMWF F 208 Book Info
BUS127070PRIN MARKETING JAJKO, ANN01/23/1305/17/13 
12 Open Seats TBA TBA  ON TBA Book Info
BUS127860PRIN MARKETING BEAR, KARE01/23/1305/17/13 
14 Open Seats 09:20 AM11:45 AMMTuWThF OF TBA Book Info
 
5 CLASSES SCHEDULED