BUS 128◊ Sales Force Management

A strategic/consultative selling model that emphasizes the need identification approach in offering solutions to today's customer needs is the central focus. The salesperson will assume the role of a consultant in developing long-term solutions to their clients' needs. Also included is effective management of a professional sales force. (formerly MKT 150◊, Principle of Sales)

Credit Hours: 3.0
Lecture Hours: 3.0