BUS 275◊ Principles of Advertising

Advertising involves the understanding of three critical issues to support the marketing communication of the organization. The three critical issues are: the identification of the relevant characteristics of the target audience, the communication of the selling message to that audience via a paid media vehicle, and the creation of the selling message to support and stimulate or reinforce the purchasing decision. (formerly MKT)IAI: MC912

Credit Hours: 3.0
Lecture Hours: 3.0
Prerequisites


Course offerings

Sections of BUS275 at Term: Spring 2013 (136)

 
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BUS275001PRIN ADVERTISNGSIMANTZ, C01/24/1305/16/13 
15 Open Seats 06:30 PM09:20 PMTh F 309 Book Info
 
1 CLASSES SCHEDULED