BUS 127◊ Principles of Marketing

3 credits

Last Update Effective: 5/30/11

Explores the fundamentals of the marketing concept, including product, place, promotion and pricing. Topics covered include the impact of market research, technology, globalization and the role of business and society. Students also will address the role ethics plays in the everyday operations of marketing. (formerly MKT 125)

Lecture: 3 hours