Social Media Certificate
Social Media is everywhere! This certificate is designed to provide entrepreneurs, business owners, promoters and organizations with a foundation in the new, evolving world of social media. The Social Media certificate program will provide helpful strategies to immediately apply in the workplace and teach participants how to effectively utilize the growing opportunities available through social media marketing.
You will receive a broad overview of applications such as Google Applications, Facebook, Twitter, Foursquare, LinkedIn and YouTube as professional media tools.
The Social Media Certificate is a 60 hour program that consist of four 15 hour courses. Each student interested in earning a certificate in Social Media will register for the following courses:
SOC E51 - Introduction to Social Media Marketing
Course Description: Provides instruction for
entrepreneurs, business owners, promoters and organizations seeking to utilize
the growing opportunities available through social media marketing.
Investigates a variety of social media platforms (Facebook, LinkedIn, Twitter,
Instagram, etc.) their primary functions, user information, advertising
capabilities and best practices. An understanding of the Internet, email and
Facebook accounts are required.
SOC E52 - Social Media: Online Presence
Course Description: : Explore ways to make it easy for online users to instantly connect with a business or organization while strengthening the relationships between the two. Learn how to maintain a strong online presence while capturing positive feedback from users from review sites like Yelp and Google. Maximize online presence with a variety of marketing techniques while using social media, websites, blogs and other digital tools. An understanding of the Internet, email and Facebook accounts are required. Completion of SOC E51 is recommended
SOC E53 - Social Media: Advertising
Course Description: Looking to increase brand awareness through online advertising while using Social Media? Review Facebook, Instagram, Twitter, and Google Ad campaigns to effectively and efficiently promote a business, organization or event on social media. Even on a tight budget, it is possible to advertise like the professionals. An understanding of the Internet, email and Facebook accounts are required. Completion of SOC E51 is recommended
SOC E54 - Social Media: Management
Course Description: Take a deeper look at
the opportunities and challenges when managing an online presence with
social media, including best practices, creative marketing techniques, and
day-to-day activities. Stay consistent with online messaging using expert tools
for easy management of multiple accounts. An understanding of the
Internet, email and Facebook accounts are required. Completion of SOC E51
Tuition: In-District = $113 per credit hour plus fees for each course.
Click HERE to register online.
For registration and/or questions please feel free to contact the School of Continuing Education at 708.456.0300 x3500 or email us at firstname.lastname@example.org